Display holder



Nov. 9, 1937. c. HANDLER ETAL ,0

. 4 DISPLAY HOLDER Filed April 19, 1954 Patented Nov. 9, 1937 s PATENT. OFFICE,

DISPLAY HOLDER Arthur 0. Handler and Morris H. Wansky, Akron, Ohio; said Wansky assignor to said Handler Application April 19, 1934, Serial No. 721,411

6 Claims.

This invention relates to a new and useful display holder which can be used for displaying a number of different kinds of merchandise in various ways.

The object of the invention is to provide an economical, compact display holder which will hold the merchandise or article to be displayed in a manner to provide for a maximum unobstructed view of the article and at the same time to provide for attachment of the display holder to a fixture or box in a simple manner. The merchandise, holder and fixture can be easily and quickly assembled or taken apart.

The display holder can be used to great advantage in retail stores where merchandise is stacked in boxes on shelves and it is desired to display one sample of the item contained in the box.

One of the objects of the invention is to provide a display holder for attaching to shoe boxes in a retail store so that one shoe from each box can be displayed on the outside of the box. This saves a great deal of the salesmans time in loeating the proper style shoe. This arrangement is even a greater time saver during special sales when extra sales people are used who are not entirely familiar with the stock of merchandise.

It is a well known and accepted principle of merchandising that the proper displaying of a certain line of merchandise so that a customer can look over the complete assortment and choose the style, quality and price item in which he is interested, automatically increases sales, with less sales resistance and with quicker consummation.

The display holder herein described can be quickly and easily attached to the end of a shoe box at its top edge, a shoe placed in the holder and the lid of the shoe box replaced. The- 40 holder is provided with a groove for a style and price card and is constructed so that any shoe on display is automatically displaced from its position if it is desired to remove a lower box.

Figure 1 is a side view of the holder ID attached to the shoe box l2 with box lid l3 in position on the box, shoe I I attached in display position on the holder l0, style and price tag l4 positioned in the holder Ill, and lower tier of boxes l5- Figure 2 is a front view of Figure 1 showing holder l0, shoe II and style and price tag l4.

Figure 3 is a side view showing the same parts as Figure 1 except lower box I5 is partly removed from the stack. It shows the action of 55 hinge 18 which allows the shoe II to automatically displace itself from its original position when the next lower box is being removed. After the box [5 is removed from the stack shoe ll returns to its original position.

Figure 4 is a side view of the holder Ill attached to the shoe box I2 with the shoe box lid l3 in position and style and price card M in position. This shows the position of the holder when shoe has been detached.

Figures 5 and 6 show a difierent embodiment, the clamp in this embodiment being adjustable. Figure 5 is a side view and Figure 6 is a cross section on line 6-6 of Figure 5.

The holder is made of light gauge material formed as in Figures 1, 2, 3 and 4 with a clamp l8 that clinches over the inside front end [9 of shoe box l2. The material is formed at this point in an inverted U-shape to pass over the edge of the box, under the lid and return on the outside surface of the shoe box. Another U is formed at point 20 to allow a space 2| for the front outside edge of lid l3 to position itself. Groove 22 is formed for the purpose of providing a space for a display card. Hinge [6 allows for an up and down are movement of the shoe while lower adjacent boxes are being moved and also permits the arm I!) to fold down out of the way when merchandise is not displayed on the holder.

Arm ill in Figures 1, 3 and 4 extends from the hinge l6 and forms an inverted lip 23. This lip holds the article to be displayed.

In the second embodiment, Figures 5 and 6, slider I! with attachment arm for supporting the merchandise, is provided for the purpose of adjusting the length of the holder to the size of the article displayed at the point of attachment. This slider is arranged in the form of a friction clamp and can be moved forward or backward on the arm I!) to allow for shortening or lengthening the hold on the article displayed.

While we have explained the general principles involved in this holder, it will be seen that the details can be varied and still remain within the general scope of our invention.

Having described our invention, what we claim 1. In a display holder, the combination with a clamp, a groove shaped receptacle to receive a display card, and an extended arm with an adjustable friction slide clamp adjacent thereto.

2. In a display holder, the combination with a clamp, a groove shaped receptacle to receive 'a display card adjacent thereto, an inverted lip arm to hold the merchandise, and a rotary connection between the receptacle and arm.

3. In a display holder the combination with a clamp, a groove shaped receptacle to receive a display card adjacent thereto, an arm, and a rotary connection between the receptacle and. arm.

4. In a display holder, the combination with a clamp, a groove shaped receptacle to receive a display card adjacent the clamp, an arm, a friction slide on the arm, and a rotary connectio between the receptacle and arm.

5. In a display holder, the combination with an inverted U-shaped spring friction clamp, an adjacent U-shaped groove receptacle to hold a display card, an extended arm, and a rotary connection between the receptacle and arm.

6. In a display holder, the combination with an inverted U-shaped friction spring clamp arranged for inside attachment to a lidded box, an arm, and a. rotary connection between clamp and arm.

ARTHUR C. HANDLER. MORRIS H. WANSKY. 

